• ファミリーカーのトヨタ (Roma-ji:Famirika no Toyota, Inggeris:Toyota Family Car, 1966-1969)
• 進歩のマーク (Roma-ji:Shinpo no Maku, Inggeris:Mark of Progress, 1967-1970)
• 愛される車をめざして (Roma-ji:Aisareru-sha no Mezashite, Inggeris:Toward the car be loved, 1971-1980)
• 安全はトヨタの願い (Roma-ji:Anzen wa Toyota no Negai, Inggeris:Safety Wish of Toyota, 1978-1982)
• 新技術-時代はTOYOTA (Roma-ji:Shingijutsu jidai wa TOYOTA, Inggeris:The New Era of Toyota Technology, 1982-1988)
• Fun To Drive (1984-1990)
• 新しいトヨタが走りはじめます。 (Roma-ji:Atarashi Toyota ga Hashiri Hajimemasu, Inggeris:The New Toyota Will Begin Running, 1989-1990)
• シートベルトを忘れずに (Roma-ji:Shītoberuto o wasurezu ni, Inggeris:Don't Forget Your Seatbelt, 1989-1991)
• 人へ。社会へ。地球へ。 (Roma-ji:Hito e, Shakai e, Chikyuu e, Inggeris:For People, For Society, For The Earth, 1990-1999)
• BIG CHALLENGE (1993-1996)
  • Sedan Innovation (1993-1998)
• ACTION TOYOTA (1997-1998)
• クルマが未来になっていく。 (Roma-ji:Kuruma ga Mirai ni Natte iku, Inggeris:The car is Gradually Turned to The Future, 1998-1999)
• Drive Your Dreams. (2000-2011)
• FUN TO DRIVE, AGAIN. (2011-kini)
• moving forward (2004-2015)
• Let's Go Places (2012-kini)
• Let's Go Beyond (2015-kini)

Slogan Toyota di Malaysia

• Leads You Ahead (1989–2001)
• Passion (2001–2005)
• Get The Feeling (2001–2005)
• Moving Forward (2005–2016)
• All About The Drive (2016–kini)[9]